Amaze Holdings

Amaze Holdings Inc. (NYSE American: AMZE) has announced the acquisition of key assets from The Food Channel, a long-standing digital platform for culinary content, restaurant reviews, travel, and trend reporting. The deal, outlined in a letter of intent dated September 24, 2025, marks a strategic expansion of Amaze’s content ecosystem, integrating high-performing culinary media into a platform already powering over 14 million creators worldwide.

This acquisition goes far beyond added content. It’s a strategic loop: The Food Channel’s assets drive traffic directly to creator storefronts within Amaze’s ecosystem, increasing conversions through context-driven commerce. Where most platforms rely on paid media or affiliate pushes, Amaze blends inspiration and instant shopping, transforming digital engagement into tangible creator revenue.

In an industry projected to reach $500 billion by 2027, Amaze’s move signals a larger shift toward full-stack creator empowerment, where owned content, commerce, and data come together under one scalable engine.

Why Food Content Matters

Food remains one of the most engaging verticals in digital media.

38% of Instagram users view food content and 27% share it, outperforming fashion and sports.
On TikTok, food and beverage posts earn 0.5% – 1% engagement rates, the highest across categories.
77% of Gen Z women and 65% of men engage with food content weekly, and food-related posts drive 8.7x more interactions than non-food branded posts.

For Amaze, this means creators working in food, lifestyle, or travel can leverage this high-engagement category to deepen audience loyalty and increase product conversions.

A Growing Market Opportunity

The digital food economy is accelerating:

$3.26B digital food management market in 2025 (up from $2.88B in 2024).
$1.82T global food e-commerce market, expected to hit $3.15T by 2030.
$505B online food delivery market by 2030, growing at 10% CAGR.

Food is more than a lifestyle category, it’s a driver of digital commerce and community engagement. For Amaze, this acquisition aligns cultural relevance with commercial scale.

How The Food Channel Fits

The Food Channel brings a loyal, niche audience to the Amaze ecosystem, an audience that values authenticity, discovery, and shared experience. For creators, this means new opportunities to feature content directly within a trusted media platform tied to measurable sales.

Imagine a top-performing creator seeing their recipe, product, or travel feature highlighted on The Food Channel based on real-time sales performance through Amaze’s integrations. It’s a feedback loop that rewards engagement and drives revenue.

The Takeaway

The acquisition of The Food Channel expands Amaze’s reach into one of the most valuable and enduring verticals of digital media: food. It strengthens their creator ecosystem, accelerates content-driven commerce, and further positions Amaze as a leader in unifying inspiration, storytelling, and shopping into one seamless experience.

AMZE is a position for Greenberg Enterprises.

Appendix: Sources and Links

Amaze Holdings Press Release on The Food Channel Acquisition: https://ir.amaze.co/press-releases/amaze-holdings-sign s-letter-of-intent-to-acquire-assets-from-the-food-channel
Instagram Food Engagement Statistics: https://sproutsocial.com/insights/instagram-stats/
TikTok Engagement Rates by Category: https://influencermarketinghub.com/tiktok-engagement-rate/
Food Site Session Frequency: https://statista.com/topics/871/online-food-delivery/
Consumer Excitement for Food Trends: https://forbes.com/sites/food-trends-2025
Research and Markets: https://www.researchandmarkets.com/reports/5600480/digital-food-management-solutions-market-2025-2029
Online Food Delivery Projections: https://statista.com/outlook/dmo/online-food-delivery/worldwide
US Online Food Delivery Revenue: https://statista.com/outlook/dmo/online-food-delivery/united-states
Fast Food Digital Transformation: https://mckinsey.com/industries/retail/our-insights/fast-food-digital-transformation
Smart Kitchen Appliances Market: https://alliedmarketresearch.com/smart-kitchen-appliances-market
Custom T-shirt Printing Market: https://grandviewresearch.com/industry-analysis/custom-t-shirt-printing-market
Print-on-Demand Market: https://imarcgroup.com/print-on-demand-market
FoodNetwork.com Audience Demographics: https://similarweb.com/website/foodnetwork.com
Food.com Audience Demographics: https://similarweb.com/website/food.com
Creator Economy Projections: https://influencermarketinghub.com/creator-economy-stats/